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The
Leading Cruise Line in
Asia Pacific
The
most modern & exciting world-class fleet , Exciting Destinations
& Wide Choice of Itineraries , Committed to Quality Service ,
Efficient Infrastructure , Highest Safety Standards
 A
Vision Fulfilled
Star
Cruises was incorporated in September 1993, representing a bold
initiative to tap Asia-Pacific's potential as an international
cruise destination.
Today, Star Cruises epitomises the fulfillment of regional aspirations
to establish the cruise industry in the Asia-Pacific region, bringing
increased tourism traffic into the countries around Asia-Pacific.
Asian holiday-makers now see cruising as an exciting and value-for-money
vacation. Simultaneously, it also started the influx of travellers
from North America, Europe and Australia, who joined Star Cruises
holidays for a glimpse of the various sights and sounds of Asia-Pacific.
Within 6 years since its inception, Star Cruises has become
the world's joint-third largest cruise company. Star Cruises has
won coveted awards that include:
- Best Cruise
Operator - World Travel Awards 1996 by World Travel Market
- Best Cruise
Operator - World Travel Awards 1997 by World Travel Market
- Best Cruise
Operator - Award for Excellence 1997 by Australian Federation
of Travel Agents (AFTA) Western Australia Chapter
- Best Cruise
Operator - Award for Excellence 1999 by Australian Federation
of Travel Agents (AFTA) Western Australia Chapter
- Best Cruise
Operator in Asia-Pacific - PATA Travel Mart, April 1997
- Best Cruise
Operator in Asia-Pacific - PATA Travel Mart, April 1998#Best
Cruise Operator in Asia-Pacific - PATA Travel Mart, April 1999
- Best Cruise
Operator in Asia-Pacific - PATA Travel Mart, April 2000
- Most Improved
Port Facilities: Star Cruises Terminal, Port Klang 1998 - Dream
World Cruise Destinations 1998
- Best Cruise
Company - Meetings & Conventions Gold Services Awards 1998
by Venture Asia Publishing, Publisher of Travel Asia
- New Player of
the Year, SuperStar Leo - Travel Asia's Breakthrough Awards,
April 1999
- Outstanding
Cruise Sundeck - Superstar Leo - ShipPax Award, May 1999
- Outstanding
Cruise Saloons - Superstar Leo - ShipPax Award, May 1999
- Outstanding
Cruise Cabins - Superstar Leo - ShipPax Award, May 1999
- International
Safety Management (ISM) Certification - 1998
- High ratings
for Star Cruises vessels - Berlitz Complete Guide to Cruises
and Cruise Ships, and Fielding's Guide to Worldwide Cruises
- Best Cruise
Award - Meetings & Conventions Asia/Pacific Gold Awards,
October 1999 by Venture Asia Publishing, Publisher of Travel
Asia
- Best Cruise
Product Overall - Tabs On Travel Industry, New Zealand, 1999
- Salute to Youth
and Training, 2000 Award - by Lloyd's List and the International
Maritime Industry Third Annual.
- First shipping
company ever to be accredited by Panama Maritime Authority to
conduct STCW-95 without involvement by external training institute
The
Fleet
Following the acquisition of NCL Holdings this year, Star Cruises
"The Leading Cruise Line in Asia-Pacific" has
a fleet of 20 ships and over 21,000 lower berths. By 2004, with
the five ships currently on order, Star Cruises with NCL will
have 25 vessels with about 35,000 lower berths.
Star Cruises currently has a fleet of 12 cruise vessels operating
in the Asia-Pacific areas. They are Star Aquarius and Star
Pisces, the Superstar Aries, Superstar Capricorn, Superstar
Gemini, Superstar Leo and Superstar Virgo, and the
MegaStar Aries and MegaStar Taurus, MegaStar Sagittarius
and MegaStar Capricorn. Star Cruises has also chartered
the Superstar Taurus, which will commence cruises between
Japan, Korea and China in March 2000.
While the third and fourth newbuildings (Libra Class - Superstar
Libra and Superstar Scorpio, of 91,000 tonnes each)
are scheduled for delivery in Year 2001 and 2002 respectively,
plans are underway for the fifth and sixth (Sagittarius Class)
megaships of 112,000 tonnes each.
The NCL group operates a fleet of eight ships under two brands: Norweigian
Cruise Line, with six ships, offers mainstream cruises in the
Carribean, Alaska, Europe, Bermuda, and the Exotics. Orient Line,
with two ships, offers destination-oriented cruises in Europe
in the summer months and worldwide, as far as Antarctica, in the
fall-through-spring. Both NCL and Orient Lines market primarily
in North America but also extensively in the UK, Europe, South
America, and Asia.
The
Star Series
Both the Star Aquarius and Star Pisces have over
700 passenger cabins, reaching 12-deck high. Accessible by internal
lifts, the 40,000 tonne ships can accommodate 1,900 and 2,192
passengers respectively. Star Aquarius was launched in
December 1993, and the Star Pisces was launched 5 months
later, in May 1994.
The
MegaStar Series
The MegaStar ships are ideal for private charters, such as hosting
a wedding dinner, a company conference cum vacation or as one's
personal yacht for a few days. Passenger comfort is a top priority
and when it comes to service, the friendly and smiling crew really
knows how to pamper our guests in style. Guests will find opulence
in every detail on board.
The MegaStar Aries and MegaStar Taurus were previously
known as Aurora II and Aurora I respectively, and
constructed in 1991 at Flender Werft, Germany. After being purchased
by Star Cruises, the 3,264 tonne ships were further renovated
with the latest safety features and launched in December 1994
and January 1995 respectively.
The two MegaStar ships measure 85 metres in length and have a
passenger capacity of 72 passengers and 80 crew member. Billed
by the "Berlitz Complete Cruise Guide to Cruising and Cruise
Ships" as two of the finest cruise ships (under 5,000 tonnes),
they are designed to appeal to the niche market with their rich
luxurious decor. Each cabin in the MegaStar ships are surprisingly
large, offering superb sea views through its large windows. The
ships have an added advantage of optional destinations as their
size permits them to anchor very near off-shore islands around
the region.
The MegaStar Sagittarius and MegaStar Capricorn
which were previously known as Sun Viva I and Sun Viva
II respectively, entered service in 1991 and was built by
RCA Nuovi Cantieri Apuania spa Italy. At 4,200 gross tonnes, 6
decks high, 90.6m long and 17m wide, these identical ships have
a passenger capacity of 135 each.
The Superstar Series
The Superstar-series ships comprise Superstar Gemini, Superstar
Leo, Superstar Virgo, Superstar Aries and Superstar Taurus.
Superstar Gemini was built in 1992 at the Spanish shipyard
Union Naval de Lanvante in Valencia for more than US$100 million.
Launched in July 1995, the 20,000 tonne ship has a capacity of
900 passengers and 470 crew.

Superstar Gemini offers multiple destinations from Singapore
to Kuala Lumpur, Port Dickson, Penang island, Langkawi island
and Malacca in Malaysia, as well as Phuket island in Thailand.
She is designed to appeal to the fly-cruise markets of Australia,
Europe, the United States and Canada, who wish to see the exotic
Asian destinations. Her itineraries will also delight the experienced
Asian cruisers, who prefer a longer cruise vacation.

Superstar Leo is "The Largest and First World-Class
Megaship in Asia-Pacific". At 76,800 gross tonnes and
with a capacity for 2,000 passengers (lower berths), she is the
largest ship in Asia-Pacific. She has set new standards in the
cruise industry and offer more exciting experiences for the cruise
travellers in Asia-Pacific.

Superstar Virgo is the twin sister ship of Superstar
Leo. Delivered in August 1999, she measures 76,800 gross tonnes
with a similar passenger capacity. Her extensive facilities and
features make her a favourite for cruisers who prefer activity-filled
cruise vacations. Superstar Virgo is currently offering
Straits of Malacca and South China Sea cruises.

Superstar Aries joined the Star Cruises fleet in October
1999 after a multi-million dollar refit and refurbishment. Superstar
Aries (formerly the MS Europa) was rated by the '1997 Berlitz
Complete Guide to Cruising and Cruise Ships' as "the
best cruise ship in the world". She measures 38,000 gross
tons and has a capacity for 600 passengers.
Superstar Taurus, "The Most Exciting and
Affordable Cruise Ship in Japan" was chartered for a
period of three years in 1999. Formerly the MS Leeward, she offers
exciting short and long cruises from Japan, Korea and China. The
arrival of Superstar Taurus completes Star Cruises' geographical
coverage from Kobe in the north to Singapore in the South.
A
World Class Brand
In just 6 years from its inception, Star Cruises has achieved
global recognition. Today, it is the leading cruise line in Asia-Pacific
and has quickly become one of the 3 largest cruise lines in the
world. It has captured 70% of the cruise market in Asia-Pacific,
carrying over 1 million passengers over the first 5 years.
As testimony to Star Cruises' commitment to world-class quality
products and standards, the Superstar Leo won 3 out of
a possible 8 international ShipPax awards for Outstanding facilities-
cabins, saloons and decks.
Star Cruises has played the leading role in shaping the cruise
industry in Asia-Pacific by offering new and luxurious megaships
and exciting itineraries. The company also made important investments
in marketing, operations, information technology, reservations
systems, safety and infrastructure.
Star Cruises made it to the Top 50 Asian Brands in 1999 and is
the second leading brand that has the "Greatest Upward Movement
Potential". It achieved the top brand name in the leisure
category for "Top 50 Asian Brands League". (source:
Top Asian Brands, Asian Brand News, March 1999)
New and enhanced products and services provided by Star Cruises
have set new standards of cruising in Asia-Pacific. The new megaships,
Superstar Leo and Superstar Virgo now represent
the best and most exciting vacation experience option to both
the Asian holiday maker and experienced cruiser from America,
Europe and Australia.
Fly cruise programmes will be intensified to capture the medium
to long haul markets, and provide wider marketing opportunities.
Currently, Star Cruises is developing its fly cruise hubs located
in Port Klang (Malaysia), Singapore, Bangkok, Phuket (Thailand),
Hong Kong and Taipei, and from later this spring also Kobe/Osaka,
Japan. Star Cruises' award-wining product is noted for its excellent
service standards and the highest crew-to-passenger ratio of any
major cruise line, reflecting the high standards of the hospitality
industry in Asia-Pacific.
Star Cruises has offices in Asia (China, Hong Kong, India, Indonesia,
Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, and Thailand),
Australia (Sydney, Melbourne, Brisbane and Perth); Europe (Germany,
Sweden, and the United Kingdom), and the United States of America.
With a number of branches in some countries such as China, India
and Australia, Star Cruises is represented in 25 locations worldwide.
Safety
& Training
The safety, health and well-being of cruise passengers are Star
Cruises' top priorities. Star Cruises is one of the first cruise
lines to be certified for the ISM (International Safety Management)
Code in 1998 as directed by the IMO (International Maritime Organisation).
Star Cruises has a young and modern fleet equipped with the latest
in navigational control and fire systems and has implemented extensive
safety features such as "Hi-Fog" sprinklers even in
the engine rooms which are not required by IMO (International
Maritime Organisation) regulation till 2005.
In training her officers, Star Cruises has built its own ship
training simulator located within the Port Klang Terminal complex,
completed in 1998. The Star Cruises Ship Simulator Centre (SCSS)
is the only one of its kind in the world owned by a shipping company.
The operation of the Centre is a joint-business agreement between
Star Cruises and the renowned Danish Maritime Institute.
Star Cruises also created history by becoming the first shipping
company ever to be accredited by the Panama Maritime Authority
to carry out the STCW-95 (Seafarer's Training, Certification and
Watchkeeping Code) without involvement by other external training
institute. The STCW-95 training programmes are conducted on board
Star Cruises' vessels and is fully endorsed by the International
Maritime Organisation (IMO) and used to train captains, officers
and crew.
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